UpOnly Addresses Critical Gap in Growing Play-to-Earn and Metaverse Fields

3 min readNov 27, 2021


The play-to-earn gaming industry is growing at breakneck speed. The most popular gaming options like Axie Infinity and Splinterlands have seen their user base increase by multiple-folds this year. Blockchain gaming startups raised over $476 million in the first half of the 2021 and continues to attract more investment capital than any other corner of the cryptocurrency industry.

Given such tremendous growth, it is not surprising that the whole world is paying attention. Data from Google Trends shows that global search volume for “play to earn” has increased by almost 10-fold since the turn of the year.

(Source: Google Trends)

The same trend is observed in the search volume for “Metaverse,” especially following the recent involvement of large corporations like Meta (formerly Facebook), Nike, and Tencent to name a few. Metaverse-related crypto projects have seen significant price increases since Facebook’s move and the trend will likely continue as the rest of the world wakes up to the possibilities of virtual and augmented reality (VR/AR).

Limitations of Play-to-Earn and Metaverse

Like every other emerging digital economy, the play-to-earn and metaverse space is not devoid of limitations. One of the most pressing problems at this time is the lack of insightful data for prospective investors to make sound decisions. New play-to-earn games and Metaverse projects launch regularly and it is easy for gamers and spectators to become overwhelmed by the myriad of options available to them.

Current data sources are rudimentary and only cover basic data points such as market capitalization and tokenomics. They do not provide reliable data on the number of users or in-game economies for tracked projects.

The result is that the leading projects continue to attract more investors and users, while even the most promising projects never get the chance to enter the spotlight. The limitations point to the fact that the existence of a reliable data directory is urgently needed to advance the blockchain gaming and Metaverse fields.

UpOnly to unlock a fully distributed blockchain gaming economy

UpOnly is built from scratch to address the lack of insightful data for play-to-earn blockchain games. The platform will go beyond basic data points to provide gamers, spectators and investors with actionable insights. For instance, gamers can easily retrieve data for the games they wish to play and access metrics such as entry price for each game, prize pool size, winning chances, and other competitors.

Another category of users set to benefit from UpOnly’s offering are investors looking to profit from the Metaverse boom. UpOnly features a Metaverse directory which provides real-time data in all leading Metaverse projects. Users will have access to the history of land parcels, available digital goods, liquidity levels, transaction volume, and ownership transfer. With such information, even new investors can make confident decisions about the best Metaverse project to invest in. Being a first mover means that UpOnly has the potential to become a key player in the blockchain gaming and Metaverse space, filling in a crucial role as the industry continues on the path to onboard its first one billion users.




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